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The main objective of the Inclusive Media for Change is to highlight for public concern and action the issues of livelihoods, agriculture and inclusive development through better and sharper media coverage. The idea is to monitor and mainstream the issues of India marginalized through advocacy, research and better visibility in the media.
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<span style="text-align: justify">The web-based resource centre (</span><a style="text-align: justify" href="../">www.im4change.org</a><span style="text-align: justify">) you are logged into is designed mainly for media persons, policy-makers and researchers who need to make sense of rural India’s multiple crises and other issues of the marginalized. It has thousands of links and cross references and a rich section of news clippings on a variety of subjects related to livelihoods and development alternatives.</span>
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For journalists looking for news stories, im4change.org offers a ready resource of ideas, cues and leads, complete with statistics, backgrounders and quotes from experts and their contact details. The resource centre seeks to benchmark itself somewhere between journalism and development-oriented thinking. It collates consequential bits of information from key policy documents, authoritative data banks, academic papers and contemporary thinking on inequality and development challenges. All this is presented in the form of overviews, trends, backgrounders and fact-sheets so as to generate meaningful public debates.
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The team hopes to effectively connect the dots to illustrate how a range of policy issues on livelihoods, human development, social and gender justice, and poverty mitigation are intertwined with, and complementary to, one another. The team sees its role as that of promoting ideas and alternatives rather than of generating media content
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